domenica 9 marzo 2008

American vs Italian elections

In these days Italy and Usa have something more in common: they are both in full of electoral campaign. On the other side of the ocean the most captivating battle is between the two democratic candidates (Clinton and Obama), whereas the conservative representant has already been elected: it's McCain.
The situation in Italy is different, here there are (more or less!) 2 main parties that run to form the new government.

This week we are supposed to analyse the way in which the rightist leaders of each country speak in this electoral campaign to their potential electors.

In the way of leading the electoral campaign there is a main main difference between Italy and USA. In the USA the attention is focused on the person; the candidate is seen first of all as man, and secondly as representative of a party, while in Italy this aspect has less importance.
As for McCain, I noticed that in many videos he appears like a brave man, there are many images of him, where, as young man ha served the navy.Or the interview to his mother, who describes her son as a man born to lead America. In his speeches words like COURAGE and FAITH are very frequent. He dwells on the contept of America as the nation with a big responsabitlity towards the world.
RELIGION is something presents in both American and Italian rightist candidate. McCain ends every speech with "God bless you", while, even if in Berlusconi speeches this is less evident, in his case there are other implicit messages that convey this concept (for example the picture behind him during an interview mande in his house).
In his case one of the k-words of his speeches is: FREEDOM (presents almost everywhere! it is part of the name of the party too).
Usually he starts every speech in the same way: saying what the previous government did wrong or dindn't do and then telling the slogan of his party: "Italy stand up and free yourself etc."
FAMILY, SECURUITY are other recurring words, together with the idea of the way in which Italy is considered in the world.

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